What’s Next? Saba Lekiashvili, cross-functional creative

Born and raised in Tbilisi, I’m proud to represent Georgia wherever I go. I’ve always wanted to create something, and hopefully, life gives me the chance to keep choosing that path every day.

I found my language of creation in the creative industry, where I’ve spent years working as a brand manager and taking on freelance creative projects. That’s how creativity has become part of my everyday work. But behind all of this, there is something much more personal.

When I was a child, I was part of a Georgian singing ensemble and experienced the magic of Georgian polyphony firsthand. It might sound like something from another era, but it taught me something that has stayed with me ever since: the excitement of being part of a system where every voice matters. When 100 people come together to create one sound, your voice becomes essential. Without it, the whole thing changes.

That feeling followed me into my teenage years, when I started exploring electronic music and trying to find my own place within a completely different creative language. You can explore some of that journey here, too.

Looking back, I see all of these experiences as different parts of the same path. I don’t know what the final destination is, and I’m not sure there needs to be one. Every next step can bring me somewhere new, teach me something, or lead to something worth creating.

That’s why I called this portfolio What’s Next.

It’s also why I haven’t included everything I’ve ever made. I believe remembering the things that made you proud matters more than keeping a record of every minor detail. I want this website to be less about looking back and more about looking forward: focusing on what comes next, what can challenge me, and what might become remarkable enough to belong here.

So, this is not a complete archive of what I’ve done.

It’s a collection of what mattered, what shaped me, and, most importantly, what’s next.